The past three centuries have seen three illustrious families successively preside over the destiny of this Cantenac-Margaux Great Classified Growth. The name Kirwan also evokes a wonderfully charming abode built in the late 18th century by Mark Kirwan. The Irishman built the classical mansion on the estate he inherited when he married the daughter of the landowner, Sir John Collingwood, “Sieur de Lasalle,” one of the first négociants in the history of Bordeaux. In 1926, Château Kirwan came into the hands of the Schÿler family, relations of the then-owners, the Guestier brothers. With roots in the Hanseatic League, the Schÿlers had settled in Bordeaux in 1739 as wine merchants.
Trained in the United States at Vins et Spiritueux Schieffelin, a subsidiary of Moët Hennessy, Sophie served as both Product Manager and Sales Manager for Besnier Group. She was always actively involved in the family Bordeaux wine business, even during the 15 years she spent exploring, understanding and managing agri-food markets in North America for wines, and South America for cheeses.
Since 2008, Sophie has served as Development/Communication director, working closely with General Manager Philippe Delfaut to bolster sales, build new and extensive export distribution networks, mainly in the USA and Asia with the “negociants” in Bordeaux and implement a new policy in line with the brand’s current positioning. These activities are coupled with her communication, promotion and public relations initiatives for Château Kirwan. Guiding the estate in various market niches, the marketing and communication strategy is adapted to an authentic, hand-crafted product with a centuries-old reputation for superior quality.